Place branding is a strategic process used to manage a location's reputation and drive competitive identity. Beyond a logo, it is a tool for economic growth, city planning, and correcting outdated misconceptions to shape a community's future vision.

Unlock your brand’s potential with actionable strategies designed for CEOs, entrepreneurs, and decision-makers in urban development and...

A brand represents the essence of a company—its identity in the present, its vision for the future, and the perceptions held by the...