DOWNTOWN ONTARIO
Client: Downtown Ontario Improvement Association (DOIA)
Services: Branding, branding strategy, graphic design, social media content
Objective: To rebrand Historic Downtown Ontario, California, by developing a cohesive visual identity, improving community perception, and creating a sense of pride among residents and stakeholders.
REDESIGNED STREET BANNERS- PHASE 1
COLOR PALETTE
RESULTS & APPROACH
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Stakeholder-Driven Vision: Worked with a diverse group of stakeholders, including business owners, developers, and local leaders, to ensure the rebranding reflected their collective goals and vision.
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Community Immersion: Conducted thorough research by visiting local businesses, attending community events, and engaging with residents to inform authentic branding solutions.
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Design and Branding Execution: Delivered a unified branding package that replaced outdated visuals with fresh designs, including banners, signage, and promotional materials that embodied the downtown’s character.
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Economic Impact: Achieved a tenfold increase in community awareness and engagement within two years, leading to increased foot traffic and business visibility in the downtown area.
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Reputation Revitalization: Reversed decades of negative perception, successfully positioning Downtown Ontario as a family-friendly, investment-worthy destination.
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Budget Efficiency: Maximized impact on a limited budget while ensuring stakeholder satisfaction and tangible results.
